During this workshop, you will learn:
- The do’s and don’ts of e-mail marketing.
- How to create effective e mail campaign strategies.
- Build your mailing list to include people who are truly interested in your message.
- How to write compelling subject lines and copy.
- Understand “open-rates”, “bounce rates” click thru rates”and other e-mail marketing terminology.
- Develop targeted follow up campaigns.
- Successfully integrate your E-mail and social media marketing efforts.