Schools
Free Workshop: Sales Strategies
Covers the importance of establishing a Unique Competitive Edge as a first step in developing a sales strategy. Discussion of the basic elements for creating a sales approach follows, including designing a customer profile, performing market research, and determining a process for targeting the market, including the selection of media for lead generation (cold call, advertising, direct mail, e-mail, etc). Examination of sales presentation techniques and identifying sales resistances are then considered.
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