Rye Kids in Frenzy Over Yummy Desserts

Rye kids are going crazy for sweets at Purchase Street candy store Candy Rox, but not for the kind you eat.

Kid Robot’s Yummy Dessert and Yummy Breakfast collectable mystery key chains have become the latest craze at the Midland School, Candy Rox manager Jen Magiet said.

“This puts the Beanie Baby craze to rest,” she said, as a steady stream of pre-teens guided their parents through the store to find their favorite Yummy Dessert key chain, plush pillow or eraser.

The most popular are small squishy key chain “blind boxes,” which means the kids don’t know what colorful dessert or breakfast toy-there are eggs, smores, bacon, candied apples and more, all with cute googley eyes-they get until they buy and open the box. This leads to kids trading their key chains with one another. If you have five strawberries and no smores, hopefully a smore-rich friend is willing to trade.

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Ten-year-old Samantha New visits CandyRox frequently to grow her collection of the $5.50 toys. On a recent afternoon she was getting her twenty-second key chain and a plush donut pillow.

“I just love little stuff and it just looks really cute,” New said of her desire to grow her collection.

New hasn’t traded yet, but thinks she will probably start soon.

As New checked out, three Midland schoolmates entered CandyRox to buy their first ever Yummy Desserts. They said they wanted to get since all the kids at school already seem to have a collection. Check out their reactions to their blind boxes in the Vine video above.

CandyRox is the only Rye business that carries Yummy treats. Read store hours and more information on their website here.  

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